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6 Tips About How To Source Passive Candidates

If you are a recruiter or works in the staffing industry, I’m sure you know that passive candidates are usually the best candidates. But passive recruiting is often easier said than done. You’ll have[...]

November 13, 2018

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Is Technology in Recruiting Causing a Loss of Human Touch?

Technology has been a boon to the recruiting industry. In days past, recruiters would cram themselves into tiny offices, painstakingly poring over resumes and wrestling with in-house tracking systems. When the first big wave of HR technology came around, recruiters were thrilled. Online job boards sped up the process, remote ATSs offered flexibility, and recruiters began branching out and working independently. But as technology has continued to evolve, so has an unexpected trend: the recruitment industry is slowly becoming devoid of the human element.

The way we source and hire talent is changing dramatically. The internet is evolving at a breakneck pace, and recruiters constantly have to shift gears to meet client and candidate expectations. The fight for top talent has led many recruiters to rely heavily on automation and AI. We’ve become tangled in a love affair with technology, and many claim it’s killing the recruitment industry. At Crowdstaffing, we know that technology can help recruiters make faster, better placements - the secret lies in learning how to balance technology with some good ole human interaction.

The Future of Recruiting: Bleak or Blissful?

In an article by SHRM, Kevin Wheeler, founder of the Future of Talent Institute, predicts that AI will become thoroughly ingrained in recruiting by 2025:

“We're at a tipping point, where we'll begin to see a lot happening quickly. The tech won't be that great yet, but it will be there.”

This is simultaneously promising and troublesome. If you don’t believe me, think about some of the issues we’ve run into with ATSs over the years. True, they help automate many of the mundane tasks HR typically would manage, but at what cost? It’s no secret that a poorly designed ATS can ruin candidate experience and drive away high-quality talent. These systems have been around for years, and yet many companies are still having to compensate for their shortcomings. Will AI have the same effect as it disrupts the industry?

Staying Human in an Increasingly Digital World

We may not be able to stop the wheel of technology, but recruiters can do their part to offset the inevitable issues that will arise as we enter the future (cue Twilight Zone music).

Don’t Always Rely on Scripts and Templates

If you’re a Crowdstaffing Recruiter Partner, you likely know about the templates and scripts we offer via the CrowdWiki. They’re a great way to help you reach out to account managers and candidates for a variety of situations. However, they’re meant to serve as inspiration, not an everyday go-to. Top candidates receive dozens of recruiter emails per week, so you’ll need to infuse your communications with a bit of personal flair if you want to stand out. Let them see your personality!

Harness Ancient Technology Known As “The Telephone”

Communicating from inside the bubble of the internet can get monotonous after a while. Algorithms are going to get smarter and better at screening candidates for skills and experience, but they’ll never have the gift of human intuition. If you find a candidate you’re really sold on, do yourself a favor and schedule a phone chat with them. Even a casual, 15-minute phone call can go a long way in helping you determine whether the candidate’s personality is a good fit for the company culture.

BE a Specialist, Don’t Just Say You’re One

As technology takes over, recruiters will need to become specialists. That’s a good thing, of course, as specialists make more money per placement. But know this: you can’t specialize in a role or industry if you don’t know it inside and out. You need to dedicate time to learning where to find candidates, what they value in a client, and what their objectives and pain points are.

This should go without saying, but you’ll also need to stay on top of industry trends, especially in regards to how technology is changing your specialization. Lastly, consider which industries are suited to your skill set and interests before you commit. There’s no sense recruiting for an industry that you’re not passionate about, as you won’t be dedicated to doing the research.

Dig Deep and Show Genuine Interest

I’m going to tell you this as a person who gets approached by recruiters often: candidates hate it when they can tell you’re only interested in making a quick placement. I’ve been contacted for jobs that are way below my salary requirements, jobs that are an obvious poor culture fit, and even for jobs that have nothing to do with my experience! It’s an absolute waste of time for both parties.

If you truly want to impress a candidate, do a little research into their background and think carefully about how to approach them. Find ways to identify with them, whether it’s through a similar interest, experience, or professional connection. When you do reach out, try including a personal tidbit you’ve learned about your candidate, and make it clear that you genuinely want to help them achieve their career goals.

Candidate Experience Will Always be Relevant

Above all else, you should keep candidate experience at the top of your mind. Technology is going to change recruiting for better or for worse (probably worse, at first), so it’s up to you to infuse each and every interaction with a little bit of human charm. If you can make candidates feel like they truly matter, they’ll thank you for it - and they’ll remember you next time they’re ready to make a career move.

Scott Giroux
Scott Giroux
A long-time innovator with extensive leadership experience, Scott served on the executive team of a leading North American staffing firm prior to joining our team. At Crowdstaffing, Scott leads the company’s global operations and account management team and also drives growth of the talent supplier side of Crowdstaffing’s hiring marketplace. "There is so much untapped potential in our industry I’m thrilled to be part of a movement that is pioneering a connected marketplace for everyone in the hiring ecosystem."
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