If you are a recruiter or works in the staffing industry, I’m sure you know that passive candidates are usually the best candidates. But passive recruiting is often easier said than done. You’ll have[...]
If you are a recruiter or works in the staffing industry, I’m sure you know that passive candidates are usually the best candidates. But passive recruiting is often easier said than done. You’ll have[...]
November 13, 2018
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To say that social media has revolutionized talent acquisition is an understatement. Way back in 2014, social recruiting had already established itself as the accepted standard among 93 percent of recruiters. A large part of that stems from the growing population of Millennials in the labor force. In fact, they represent the lion’s share of workers in the market. Their personal, professional and digital lives intersect at every juncture, unlike their predecessors. They also crave a greater sense of connection with recruiters. This attitude has undoubtedly sparked the explosive popularity of social media in hiring. Live video is in vogue today, and it’s dominating social engagement. If you want to reach top talent, it might be time to step in front of the camera.
Millennials were raised as technological natives, and that means they possess skills businesses have become desperate to acquire. In today’s fiercely competitive labor market, these individuals are scooped up right away, which accounts for the volume of unfilled job openings plaguing employers. If you’re still struggling to attract active candidates, the odds are against you.
Capturing the interest of passive candidates requires piquing their attention and keeping them engaged. Because these professionals are not actively looking for work, it can be difficult to connect with them directly. However jammed they believe their calendars to be, they always seem to make time for checking in on their social networks. And that’s where you can find them and grab their attention.
Social recruiting, at its core, is a dynamic form of content marketing. And traditional approaches are fading. Analytics culled by Buzzsumo, Hootsuite and Buffer show that referral traffic for standard posts can drop dramatically over a 12-month period. Meanwhile, video shares continue to gain steam with millions of views every day.
To reach talent and make a significant impression, recruiters would be wise to follow the practices of marketers who are capitalizing on emerging trends. That means embracing the power of video to captivate the crowd. Here are some of the most useful video tools you can use as a recruiter (updated for 2018).
As a recruiting professional, you’ve long realized the value of Facebook to reach prospective candidates. Savvy recruiters enrich the experience by creating pages, hosting groups and posting meaningful content. With Facebook Live, you can transform those communications into robust conversations. The latest offering allows you to interact with your audience in real time. It’s not a podcast or pre-recorded webinar, it’s a genuine dialog. Here are some of the benefits.
Ready to get started? Here are some helpful tips from the folks at Facebook.
Despite its most recent update, which was certainly not a fan favorite, the app still has an estimated 187 million active daily users. The majority of users (71%) are under the age of 34, making its user base a marketplace of fresh and innovative talent. Snapchat videos are short, simple, and temporary. It’s a great way to share content with potential candidates, particularly those of the millennial variety. Here are a few ideas for content worth sharing:
If you’re not a fan of Snapchat’s new update, may we suggest Instagram instead? Instagram is one of the most widely-used social media platforms in the world, with roughly 800 million active users. Instagram Stories launched in August 2016, and has all the same benefits as using Snapchat for business. But wait; there’s more! Last December, Instagram rolled out its Highlights feature, which allows users to curate collections of their favorite past stories. The highlights appear at the top of your profile, so followers can find them quickly and easily.
This video streaming social media app is well established. In the staffing industry, it garnered a lot of attention when Hootsuite used it for a massive internal recruiting campaign. Periscope explains its mission as allowing a person to see the world through another’s eyes -- or video, as the case may be.
Periscope has demonstrated tremendous success in helping companies showcase their employment cultures to prospective talent around the globe. Recruiters can use similar strategies to promote clients in need of exceptional candidates. You could consider it a sort of a reverse video interview, where recruiters sell the merits of the position, the company’s vision and potential colleagues to relevant candidates. Periscope can also help your clients set the proper tone and create a stronger message that will draw the ideal talent to their doors.
Periscope goes a step further by incorporating data. The app can map onto existing social graphs, and it includes enough information to measure likes, shares, impressions, profile visits, followers and more. It also allows administrators to delve into the characteristics of engaged followers -- gender, age bracket, educational level, region, interests and career goals. This information proves essential when marketing positions to candidates.
The deep interest in video-based social media is a strong indication that today’s talent want real relationships with their recruiters. They seek the personalization that phone conversations and physical meetings offer, yet with the simplicity and immediacy of digital media. They are the early adopters of the next social media evolution. And recruiters who are looking for an edge over their competition will prosper by taking part.
Editor’s Note: This post is an updated excerpt from a longer article we published in May 2016. You can read the original post here.
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