As Staffing Industry Analysts reported, last year “companies processed $82.4 billion U.S. dollars (USD) in spend associated with the human cloud on a global basis.” Today’s business environment is defined by the fluidity of globalization. In a short span of time, technology has eroded many of the barriers -- physical and social -- that have separated people throughout the ages. We’ve entered a new era of work where our tools, processes and people function in “the cloud.” Rigid structures and[...]
Is Facebook About to Pivot?
Despite the comfort we find in the familiar, we understand that change is a healthy thing. It’s the impetus that drives evolution and spurs innovation. It’s the impulse that compels so many of us to make New Year’s resolutions. It’s also why Mark Zuckerberg announced that his annual challenge – which until now has always been of a personal nature – is to “fix Facebook” this year. And after all the flak Facebook caught in 2017, the timing couldn’t be better.
The world needs no introduction to Google. Across the globe, its brand signifies the most ubiquitous search engine the Internet has ever known. Google also offers businesses and individuals a wide array of useful products, such as Drive, Calendar, Gmail, Maps, YouTube and more. However, the company’s platform is more robust than some may imagine. There are services devoted to education, scholarly research, group collaboration, fine arts, virtual reality and a sort of “Slack Lite” social communications hub called Spaces. Recently, we even covered Google’s foray into the world of staffing with its machine learning API for hiring. At its core, though, Google is one of the world’s largest repositories of analytics. Some people may be familiar with Analytics, AdSense and Hot Trends. Yet its newer service, “Think with Google,” could be a hidden boon to recruiters who want to think like Google and drive their recruitment marketing to unparalleled heights. Let’s take a look.
Google I/O is the search giant’s highly anticipated annual event. Each year, the conference brings together developers for an immersive, three-day experience focused on exploring the next generation of technology. Google’s Rahul Roy-chowdhury, vice president of Product Development, highlighted his keynote speech by heralding the arrival of the mobile web. An average user visits more than 100 websites on a mobile device every month. That means expectations for speed and quality have risen higher than ever. It’s imperative that technology providers focus on delivering a world-class mobile experience. Because successful recruiting relies just as heavily on mobile connections to engage candidates, recruiters should strive to replicate the same user experience in their approach. Following the essence of Google’s advice is an excellent start.