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Crowdstaffing featured as Rising Star and Premium Usability HR platform in 2019

Crowdstaffing has earned the prestigious 2019 Rising Star & Premium Usability Awards from FinancesOnline, a popular B2B software review platform. This recognition is given out annually to products[...]

May 13, 2019

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Thought Diversity Powers Contingent Workforce Program Performance

Diversity and corporate culture remain some of the most prevalent discussions in the contingent workforce today. It’s no coincidence. These two ideals, in a sense, are conjoined. They can also be misinterpreted, misrepresented and misused. When that happens, on either side of the union, problems arise. Corporate culture shouldn’t mean group think and homogeneity. Diversity shouldn’t be a term restricted to race, ethnicity, gender, sexual orientation and so forth. Thought diversity is just as important. Innovation depends on embracing differences, especially in the presence of healthy dissent. According to Dr. John Sullivan, a prominent and influential HR thought leader, the “glass half empty and leaking” types are the real pioneers of growth. Let’s examine how contingent workforce program leaders can help their clients identify and capitalize on this misunderstood powerhouse of talent.

New Talent, New Times, New Thinking

The end of the Great Recession, coupled with the influx of millennial talent into the workforce, created many shifts in the practice of talent acquisition. The topic of diversity, for example, became a higher priority than in days past. It’s always been important, yet too often overlooked. We also began placing greater emphasis on the concept of corporate culture, which has become one of the loudest mantras chanted across the industry by hiring managers, candidates, HR leaders, procurement, recruiting professionals and others.

In each case, the changes have been inspired largely by Millennials. They were raised in rough times -- a ruined economy, crumbling social systems, rampant political discord and armed conflicts. Many in the generation feel marginalized or even abandoned. Cultural fit, with its sense of belonging and developing, becomes a paramount consideration for them. Millennials also belong to one of the most diverse groups in modern history. The ethnic and racial composition of the workforce is evolving rapidly -- a trend that will continue to gain speed and shape the nature of tomorrow’s workplaces and talent.

  • Immigration is a huge factor in future population density: the government expects 820,000 immigrants to arrive annually in the United States, and two out of three, or about 67 percent, will have reached working age when they land.
  • Over the next 35 years, immigration will have contributed to a population increase of 80 million people.

Today, the issue of diversity in the workplace mirrors that of mainstream society. As business trends push toward greater degrees of globalization, boundaries collapse. “The share of people of color in the United States is increasing,” the Center for American Progress observes. “More women are entering the labor force, and gay and transgender individuals are making vital contributions to our economy, while being increasingly open about who they are.”

Yet when we read about diversity, or hear pundits pontificate their views, the definition strikes one as narrow. It’s usually a discussion of race -- and two races, at that. Sometimes, there’s the odd bit about gender. Even by the most encompassing standards, diversity extends beyond race, ethnicity, national origin and ancestry, culture, religion, gender and sexual orientation. However, what we regularly fail to discuss is diversity of thought. And that’s the crown jewel we unearth when different minds come together.

Thought Diversity Thrives with Healthy Dissent

Although Dr. Sullivan’s piece in ERE Media centers on recruiting innovators -- his “glass half-empty” talent -- he also hits on the true spirit of diversity: the need for differing perspectives rather than universal consent. Here’s how Dr. Sullivan explains the idea:

“The majority of employees routinely see ‘the glass as half-full’ and as a result, they are satisfied with the status quo. In direct contrast, innovators routinely see ‘the glass as half empty and leaking.’ Those who share this ‘half-empty and leaking’ vision assume that there are hidden problems in all existing products, processes, tools, and solutions. And because they understand the rapid pace of change, they also see all existing approaches as ‘soon to be obsolete.’ And because they see these two needs to both identify hidden problems and to replace all existing processes with new disruptive innovative ones, they continually explore and have a sense of urgency. These are traits not shared by other employees.”

Unlike the idiom most of us were raised on, the glass-half-empty folks are not pessimists. On the contrary, they’re incredibly optimistic about the future -- and the future is what holds their attention and commands their aspirations. Their goal is to uncover, conquer and improve existing issues to achieve a superior future state. It’s the same behavior we see exhibited in high-performing Six Sigma professionals, who constantly search for defects and ways to surpass them before problems arise.

The complication for some organizations is that their version of corporate culture precludes this kind of thinking. When business culture becomes an excuse to promote bias or a maintain a group of overly similar individuals who always agree -- or are encouraged to see the business only through “rose-colored glasses” -- they enforce a status quo with no traction; instead of ongoing momentum, these enterprises become trapped by inertia.

A robust corporate culture is one in which people share the same mission and organizational values -- not the same upbringing, opinions, culture, national origin, gender, race, ethnicity, orientation and so on. In fact, it’s the inherent differences in these characteristics that open our minds to new ideas or new ways of thinking.

Dissent, or deviation from the norm, fosters innovation. When a congress works well, it does so because multiple perspectives and healthy dissent force everyone to consider alternatives, see the bigger picture and reach a consensus on the most optimal solution -- perhaps one nobody had imagined previously. The same principles apply in a thriving contingent workforce, where skilled talent are brought in to solve old problems, spearhead competitive projects, or develop new products and services for a client.

Spotting and Resolving Flaws, Not Finding Fault

There are tremendous benefits to be found in a culture that welcomes differences of thought and approach.

  • Hidden problems in processes, programs or products are more likely to be uncovered, which leads to vigorous continuous improvement initiatives. These efforts play an instrumental role in helping clients push their competitive edge.
  • Transformative improvements, not just ongoing refinements, become possible. At some point, continuous improvement efforts can lapse into a type of status quo. A team comprised of talent with different ideas will champion new paths or tools that develop more meaningful enhancements.
  • Differences bring greater levels of awareness to a corporate culture. This is especially true with contingent talent. These professionals have served a broad spectrum of disparate organizations, industries and business environments. As they enter each client’s program, they do so with fresh eyes. This empowers them to detect potential obsolescence or productivity declines, allowing program managers to champion a change in direction toward renewed growth.
  • When diverse and dynamic teams succeed, they inspire other groups in the company to match their level of performance. As a result, they rise to the mantel of role models who influence heightened degrees of achievement enterprise wide.

How Contingent Workforce Programs and Staffing Partners Can Locate Diverse Thinkers

In order to recruit the kind of diverse thinking that clients need, MSPs and their staffing partners must actively search for these candidates. There are some unique ways to accomplish this. Following are just a few recommendations, based on Dr. Sullivan’s experience.

  • Look for targeted keywords and phrases in resumes. It’s not likely that the right talent will define themselves as people who look for problems to solve or don’t always agree with the group. They will, however, include certain indicator keywords that offer insight to savvy recruiters. Look for expressions that indicate risk taking, collaboration, exploration, inquisitiveness, developing new solutions, striving for breakthroughs and similar phrases.
  • Evaluate their capabilities by assessing their professional social profiles. “Their LinkedIn (or similar type of product) profile,” Sullivan observes, “will likely validate their skills related to innovation in the available skill fields.”
  • Assess the references in the candidate’s network. If the individual serving as a reference is also an accomplished innovator, lauded performer or top producer, your candidate is likely to share similar strengths.
  • Consider a test. During the interview, propose a conceptual problem or faltering process and ask candidates to develop a solution. Give them a reasonable amount of time to create a meaningful response -- not on-the-spot. You could also take the same approach used by Elon Musk. He asks prospective talent about a problem they undertook and the exact steps they used to resolve it. If the candidate can’t articulate or recall the process, he considers others.
  • Gauge the candidate’s sense of purpose and mission. The people you’re seeking, the “glass half empty” talent, are preoccupied with the future and being part of its success. Ask them directly about their aspirations, vision for the future, role in this transformation and how they plan to carry it out.

Diversity has long been a hallmark of staffing providers. As the doors to global communities open, creating unprecedented levels of mobility and integration, more employers are reaching out to elite staffing partners who can help them find the diverse talent they need. More importantly, however, we have an opportunity to expand the idea of diversity and corporate culture to incorporate truly diverse thinking, which will drive performance for our clients through fresh ideas, perspectives and ways of working.

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