Facebook is changing. So much so that it’s getting hard to keep up with all the news. From social VR to updated news feeds, the social media giant is clearly trying to do something. It may have been a rough couple of years for Facebook, but it’s still one of the most popular platforms for businesses – provided you can break through the new algorithm.
Recruitment marketing is the current gold standard in talent acquisition. The gig economy has contributed to this evolution through the massive decoupling of consumers and buyers -- the candidates we prospect are becoming more like consumers; we’re selling and they’re buying. Talent are beginning to view employers as clients, and those organizations are looking at workers as service providers. Given all these shifts, it’s easy to see why adopting a marketing-centric recruitment approach has[...]