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The Modern Recruitment Marketing Mindset

Recruitment marketing is the current gold standard in talent acquisition. The gig economy has contributed to this evolution through the massive decoupling of consumers and buyers -- the candidates we prospect are becoming more like consumers; we’re selling and they’re buying. Talent are beginning to view employers as clients, and those organizations are looking at workers as service providers. Given all these shifts, it’s easy to see why adopting a marketing-centric recruitment approach has[...]


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