Facebook is changing. So much so that it’s getting hard to keep up with all the news. From social VR to updated news feeds, the social media giant is clearly trying to do something. It may have been a rough couple of years for Facebook, but it’s still one of the most popular platforms for businesses – provided you can break through the new algorithm.
Sales tactics are always changing. The rise of the internet and social media has brought with it a major shift in how we attract and convert customers. Today’s sales methodology is customer-centric and highly personalized. We no longer cast a broad net blindly into the dark, but instead, use targeted campaigns that illuminate the buyer’s needs and how we can meet them. Conveniently, this strategy can – and should – be used to shape your hiring methodology as well.
Recruitment marketing is the current gold standard in talent acquisition. The gig economy has contributed to this evolution through the massive decoupling of consumers and buyers -- the candidates we prospect are becoming more like consumers; we’re selling and they’re buying. Talent are beginning to view employers as clients, and those organizations are looking at workers as service providers. Given all these shifts, it’s easy to see why adopting a marketing-centric recruitment approach has[...]
The highest performing talent acquisition professionals today are those who understand the importance of content. Their success springs from a superior command over recruitment marketing strategies, filled with captivating storytelling and actionable intelligence. Even large enterprises are discovering this. Last fall, GE reinvented its long-standing brand to reflect a move toward digital, rather than mechanical, engineering. It launched a heavily content-driven campaign to explain its new[...]