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How Marketing Buyer Personas Can Help Recruiters Build Amazing Talent Pools

Posted by Sunil Bagai on Apr 13, 2017 11:00:00 AM

In today’s workforce, the evolving role of recruiters is becoming even more pivotal. Candidates aren’t attracted, sourced and recruited the same way they were a decade ago. The transactional tactics of matching skills, work experience and compensation to job descriptions no longer bear the same fruits. As the industry moves toward predictive analytics, digital ecosystems and on-demand talent pools, the best recruiters are confronted with the challenges of casting wide yet targeted nets. And the question becomes: where do they find the right talent, and who are those candidates? We wrote recently that the most effective sourcing processes are beginning to mirror business development and marketing mindsets. By borrowing a page from the inbound marketing playbook, we can retool the notion of buyer personas to create talent personas that uncover the top candidates we need -- for any client.

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Tags: human cloud, recruitment marketing, talent acquisition, Gig Economy

The Human Cloud in 2017: Tech Trends That Will Define the Next Year

Posted by Len April on Dec 27, 2016 11:00:00 AM
One of the most significant shifts in the staffing industry during 2016 came from the explosive growth of what employment experts refer to as the “human cloud.” According to a report by Staffing Industry Analysts (SIA), this market segment generated between $25.6 billion and $28.6 billion globally over the past year. What is the human cloud? It’s an expanding ecosystem that drives the gig economy. It includes vaunted companies such as Uber and Upwork. The human cloud consists of contractors, consultants, freelancers and subject matter experts who are seeking new models of employment. And technology connects everything in the human cloud. We’ve been hearing a lot lately about artificial intelligence (AI), machine learning, robotic automation and data transformation – particularly as the new drivers of the workforce. Naturally, when we explore the trends shaping 2017, the biggest movements involve technological innovation. Let’s look at the role advanced tech will play in the world of HR and staffing over the next year.
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Tags: hr technology, human cloud, staffing industry, contingent workforce program, Gig Economy

The Human Cloud Helps Enterprise Clients and MSPs Run Faster

Posted by Len April on May 26, 2016 1:00:00 PM

Today’s business environment is defined by the fluidity of globalization. In a short span of time, technology has eroded many of the barriers -- both physical and social -- that have separated people through the ages. We’ve entered a new world of work where our tools, processes and even people function in “the cloud.” The rigid structures and staffing constraints of brick-and-mortar operations are hobbling hiring managers who must make real-time adjustments to the workforce in order to remain competitive. The MSPs that support them are feeling the same pain. It’s unlikely that this protracted war for talent will be won by the old “boots on the ground” mentality. Those days have passed. Tomorrow’s victors will be the MSPs and employers with their heads in the clouds -- rather, the human cloud.

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Tags: hiring strategies, human cloud, talent acquisition, Crowdstaffing

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