Facebook is changing. So much so that it’s getting hard to keep up with all the news. From social VR to updated news feeds, the social media giant is clearly trying to do something. It may have been a rough couple of years for Facebook, but it’s still one of the most popular platforms for businesses – provided you can break through the new algorithm.
Just seven days from now, people across America will be carving turkey, gathering with family, and perhaps watching the big game. Then, just hours after digesting the Thanksgiving feast, another brutal contact sport commences: Black Friday. As we wrote two years ago, the day doesn’t just represent a bonanza of bargains for savvy holiday shoppers -- it’s also one of the season’s biggest windfalls for hackers. And as the events of 2017 have demonstrated, hacking has evolved into one one of the[...]
Last Friday, a member of my leadership team found himself cut off from the digital superhighway when his city experienced an area-wide Internet outage. It began around 10:00 a.m. and lasted into the early hours of Saturday morning. Local merchants struggled to process transactions, which hindered commerce; let’s face it, most people rely on cards over cash. Some businesses simply sent their workers home and wrote the day off as a loss. The situation, though regional, illustrates the greater[...]