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AI Technology Needs a Brand Overhaul

Posted by Sunil Bagai on Mar 1, 2018 12:31:43 PM

AI is shrouded in mystery, or so it seems. One side of the internet is touting it as a life-changing fix for all the world’s problems, while the other lives in fear of the singularity looming on the horizon. It’s to be expected, I guess. There’s a sharp learning curve that comes with all new technology – and most people fear what they don’t understand. The apprehension will only intensify as AI evolves. The solution? A solid rebranding.

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Tags: Branding, artificial intelligence,

Lessons that Define the Framework of Exemplary Leadership

Posted by Bret Bass on Jun 27, 2017 2:20:09 PM

In the predawn hours of June 17, 2017, a U.S. warship cruising through Japanese waters collided with a heavily laden merchant vessel. Despite the valiant efforts of the USS Fitzgerald’s crew, seven sailors perished in the calamity. Navy investigators continue to explore every facet of that day’s events to determine how a destroyer and a freighter struck each other in open sea. There will follow serious questions about the catalyst, be it mechanical or human in nature. Regardless of what the researchers discover, the wreck of the USS Fitzgerald seems almost symbolic -- a parable about leadership, teamwork, transparency and accountability. I believe the lessons we learn from the Navy’s handling of the situation will provide an exemplary framework for preparing tomorrow’s leaders to succeed -- and to help them avoid the mistakes of their predecessors.

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Tags: Branding, Business Culture, business leadership

Recruitment Marketing and the Power of Storytelling

Posted by Sunil Bagai on Nov 3, 2016 10:57:58 AM

Fall is in full swing, and that means holidays filled with rich heritage and storytelling. On October 30, India celebrated Diwali. During these festivities, the retelling of mythical tales plays a critical part in the events. Stories become introspective metaphors that compel people to resist darkness and focus inward on good deeds. Right after that, millions enjoyed the spooky tales of eerie Halloween nights. Now that November has dawned, Mexico will observe its colorful Día de los Muertos, or Day of the Dead, holiday. Around the country, people create homemade altars and gather at cemeteries to commune with departed ancestors. Our societies, regardless of culture or location, have flourished as a result of stories. History itself is a system of tales -- chronicles of events, parables, myths and beliefs told to localized groups of people who then venture to spread them through an evolving process of oral, written and digital media. Stories capture our imaginations. And for that reason, compelling stories have great power in driving recruitment marketing efforts. Let's see how contingent workforce leaders can fuel their hiring in this autumnal season of tales.

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Tags: Recruiting, talent acquisition strategies, Branding, contingent workforce program

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